What is a Wish List?

A wish list is an eCommerce feature that allows shoppers to create personalised collections of products they want to buy and save them in their user account for future reference. Wish lists signify a customer’s interest in a product without an immediate intent to purchase.

Why Are Wish lists an Important Feature for E commerce Stores?

Besides the obvious benefit of improving the customer’s shopping experience, wish lists have the power to provide a much deeper, strategic value to online retailers. For customers, a wish list creates an opportunity to save items “for later” if they can’t commit to a purchase at that moment and find them quickly whenever they return to your store. It also serves as a convenient way to remind oneself of the products that made it to the list, which is especially relevant when compiling gift lists or pulling shopping lists for major future events, such as weddings, new babies, housewarmings, etc. 

Wish lists Drive Customer Engagement

Wish lists are important to many people for many different reasons. As mentioned above wish lists are great for companies as it can give them valuable insight into consumer buying behaviours but wish lists are obviously valuable to customers too.

  • Wish lists are reminders. Creating a wish list doesn’t mean that you need to buy things right now. A wish list could be for the house that you are in the process of buying, or the dog you will adopt in a few months. They act as reminders to purchase things you will need in the future and are very important when customers are looking for organisation in their lives.
  • Wish lists can educate customers. Most eCommerce online stores require you to create an account to save a wish list. By creating this account, customers can receive more information about the products on their wish list. This education will help customers justify buying products and help them engage more with the store to build trust.
  • Wish lists are for sharing. For Christmas, birthdays, weddings, and other special occasions wish lists can be the easiest way to let people know what you want from them. Your list can be shared with loved ones and close friends, and as people buy items they can cross them off the list to avoid duplication.

All these great reasons for customers to make wish lists with your online eCommerce store act as reasons for their friends to use your store too. Word of mouth through these great added features can win you more customers in the long run.



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